EVENTS

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UPCOMING EVENTS

 

Syracuse ED2010 Upcoming News

Head's up Edsters! E-board has lots on the agenda, so get your pens and calendars out:

Ed's serving up an exclusive lunch and you're invited!

Stacey Anderson, Advertising Director, and Diane DePaul, Associate Publisher of Advertising, from Marie Claire are coming to mingle over lunch with the members of Ed2010 November 18th at 12:30PM. Chat about the business side of magazines, how ads are the $$ behind the content, what they do with all those sexy fashion ads, and more!

If you love magazines just as much as Ed does, and you're not sure if editorial is for you, make sure to mark this event on your calendar now!

***This is a special event so please RSVP to Krista at kljohn05@syr.edu by November 10.

Also, don't forget your date with Ed for Happy Hour!

Join us on November 2 at time and place we emailed out. No need to be 21. With winter break around the corner, it's time to start grooming your resumés for informational interviews and summer internship positions. E-boarders will be here to answer all of your questions. Feel free to bring resumés and cover letters, Ed can and will take a look!

Lastly, Seventeen Senior Health Editor Kim Tranell is coming to SU. She's the shiz in the health-pub industry, Ed can't wait to introduce you.

Who: Kim Tranell
When: Friday Nov. 12
Where: Pay your dues to find out!

If you have not yet paid your dues, all you have to do is bring $20 to Mary Ann Durantini's office in Newhouse 3, Rm. 318. OR just hit up any one of your fellow EDsters on our E-board!

 

ED wants you to be there! Don't disappoint him!

 

THIS YEAR'S EVENTS 2010 - 2011

 

ANNA DAVIES COMES TO SYRACUSE

Anna Davies, assistant editor at Redbook, (now at Cosmo!) chatted with Ed on Friday, October 22nd. With her impressive freelance and in-house magazine experience, and successful ghostwriting gig, we heard an earful of invaluable advice. She talked about pitching stories, applying for internships, being a good intern, and what to do post-internship.

We picked up on some great tips: Stay in touch with your network; don't just reach out when you need a favor. While interning, figure out your supervisor's preferred communication style and don't wait to be told what to do. Personalize and put a lot of thought into all cover letters instead of copy and pasting.

Anna was young, vibrant, and enthusiastic. Ed loved her visit!

 

BRENDAN VAUGHAN IN THE MIRON ROOM

GQ Senior Articles Editor Brendan Vaughan spoke with ED2010 on Friday, September 17, telling ED about his life, his favorite resumes and cover letters and about his love for the Hearst Building, among other things. The event was an intimate talk, despite the packed room, and Brendan was kind enough to stay for everyone's questions afterward. Brendan, a Newhouse alum, had a ton of fun touring its halls again and even interviewed with the Magazine Department (video coming soon!). Before his quick interview, though, he discussed what makes a successful cover letter, competition in the magazine world and the importance of the Web. 

Stay tuned for ED2010 e-mails regarding ED's next event (a happy hour at Faegan's!). Be sure to pay your dues so that we can get you on ED's listserv ASAP.

 

LAST YEAR'S EVENTS 2009 - 2010

 

 

Friday, April 23 :: Celia Shatzman, assistant editor at Family Circle

At the semester’s grand finale event, Edsters picked up tips on clinching and standing out in a summer internship from mag-guru Celia Shatzman, a Family Circle associate editor. The details are important and an eager work ethic goes a long way. Shatzman worked at Glamour and Lucky. In her current position, she coordinates the mag’s interns.

Remember all the “should-be” obvious details when interviewing, Shatzman said. Show up on time. Dress professional. Come prepared with questions. Bring copies of clips and your resume (yes, take the time to tailor it to the position you’re applying for). And, know the magazine.

Once you make it to the office, attitude is key. Shatzman reminded Edsters what makes a temporary intern an office star. Make photocopies with the same enthusiasm as when you get a writing assignment – editors pick up on that, Shatzman said. The more energetic you are, the more likely your supervisors will add responsibilities, she said. Notice the office tone and think etiquette. Leave the cell phone on silent and don’t be the obnoxious “gum-chewer.” Avoid clothes that have “intern” written all over them. “Dress like the job you want to have,” Shatzman said.

And if you’re heading home for the summer without an internship, don’t fret, she said. Get in touch with your contacts. Interns back out at the last minute and positions open up. Look up smaller publications near your hometown – many give interns a lot of responsibility because of leaner staffs.

Shatzman’s advice got Ed working on his resume…. NYC look out!

--Sarah DiGiulio

 

Thursday, April 8 :: Gabrielle Bernstein, Author and Life Coach

Gabrielle Bernstein gave Ed a personal coaching session! She told us about how she became an entrepreneur, giving most of the credit to online media and networking. Like many other editors that have visited Ed at ‘Cuse, Gabby urged us to start blogging and become super familiar with new forms of content on the web before we enter the industry. She also gave advice to Edsters individually after we shared our own career goals. After talking about her book Add More -ing To Your Life: A Hip Guide To Happiness, she signed copies for everyone! Ed can’t wait to find his inner ing!

--Ashlee Davis

 

Monday, April 5, 2010 :: Meghan Loftus, associate editor at Rodale International

Ed was thrilled to bring back one of ‘Cuse’s own to roam the halls of Newhouse once again. Meghan Loftus (’08) told us all what it’s like to oversee Rodale’s international editions. She dished about what it’s like to be an editor in Emmaus, PA instead of New York, NY. Meghan also gave us tips on how to impress your bosses, as a survivor of three rounds of layoffs, she must be doing something right! As always, Meghan said interning is the way to go to get your foot in the door and Rodale is always looking for fabulous interns!

--Leah Goldman

 

Friday, March 5, 2010 :: Megan McCafferty, author of the Jessica Darling series

Megan McCafferty rocked Ed's socks with her stories, advice, and Barry-oke! She shared with us how she climbed up the magazine industry totem pole only to realize that her true passion was writing fiction novels. Megan inspired us prospective writers to follow our heart and do the form of writing we love. She pleased old fans and acquired new ones. Ed <3's Megan McCafferty!

--Yelena Galstyan

 

Friday, February 5, 2010 :: Anna Holmes, EIC of Jezebel.com

Edsters heard first-hand why Anna Holmes left the world of the mainstream women’s mags to launch one of Gawker’s most successful spinoff blogs, Jezebel.com. She worked at Glamour, InStyle, Entertainment Weekly, and Star, and decided it wasn’t her thing. “I was asked to write stories I didn’t believe in,” she said. Writing sex and relationship columns just didn’t cut it.

So, Holmes packed her bags and published a book: an anthology of breakup letters, Hell Hath No Fury: Women’s Letters From the End of the Affair. And from there, the editors of Gawker asked her to launch Jezebel.com, a blog that covers celebrity culture in a way the women’s magazines don’t…with a little attitude and a lot of spunk.

Building one of Gawker’s most popular blogs from the ground up gave Holmes a storehouse of Web tips to share with eager Edsters. The world of the Web is nonstop – don’t hesitate to make decisions and trust your gut, she said. The strongest blogs find a fresh angle. Most blogs reiterate a story that’s already been reported – add value by fleshing out an opinion, she said. Find balance. Keep your loyal audience in mind, but write for first-time readers, too, she said. And, don’t ignore Twitter and social media. In her words, “It’s a big deal.”

--Sarah DiGiulio

 

Annual Magazine Benchmark Trip

Day 1: This year’s senior benchmark trip was one for the books. Ed & Co. traveled to NYC to check out a bunch of magazines and mingle with SU’s fabulous alumni. A select group of mag majors kicked off the trip to the Big Apple by heading downtown to New York Magazine. Ed’s BFF Sharon Clott showed us around and introduced us to some of Nymag.com’s MVP’s - including SU alum Aileen Gallagher. We then were luck enough to hear from an entire panel of editors - from EA's to EIC's. The 9-person panel (including SU Ed founder Cheryl Brody Franklin!!!) answered tons of questions. We talked about everything from freelancing to health benefits. To top off our amazing first day, the panelists and benchmarkers were treated to dinner at Osteria al Doge restaurant, where we ate Italian and talked magazines all night long! Ed would have been in heaven...

--Ashlee Davis

Day 2: We got day two off to a healthy start at Self Magazine in the Conde Nast Building. ‘Cuse grads Laura Kalehoff, Erin Hobday, Shira Gordon and Cynthia Hall Searight told us all about the feel good atmosphere at Self. Cynthia Hall Searight, creative director, let us in on all the secrets about shooting celebs for the covers and we heard about this year’s key word: superfood. We left Self feelin’ good and moved on to hang with the boys of GQ. SU’s own, Brendan Vaughn, told us about the redesign of the website and brought in a great variety of staffers give us the run down about life at GQ. Sarah Goldstein, an EA, talked to the room full of female students about what it’s like to be one of two women on the staff, it’s kind of like a boys’ club she said, but she doesn’t mind. Later that night, we caught up with some of our favorite alums for some food and chatting at the Lubin House, SU’s home in NYC. After a packed day of great mags, it was time for some zzz’s in our comfy beds at the Iroquois…

--Leah Goldman

DAY 3: Finishing the trip in style, the group spent their third morning in NYC in the 46-story glass and steel Hearst Tower, home to Esquire, Harper’s Bazaar, Cosmopolitan, and many more. The girls heard a forward-minded perspective of the mag biz with Eric Gillin, Web director of Esquire.com, Cosmopolitan.com and three other Hearst sites. The ‘99 SU alum took his first job as a reporter for the Online financial news Website, TheStreet.com, launched a Website with two journalist pals and then jumped to the consumer mag world. Gillin spoke bluntly to the 15-journalist hopefuls – embracing Online is the way of the editorial future – and it’s going to take some tough love to make it work. Gillin reminded the crew hard work, good writing skills and a willingness to think with flexibility will always be key to good editing.

Three mag-focused days filled with dozens of editorial success stories left the students abuzz to trek ahead on the job search – open minds and eagerness in toe! A huge thank you to Professor Melissa Chessher, Professor Bill Glavin and Shelly Griffin for making the experience happen!

Sarah Digiulio

 

Friday, November 13, 2009 :: Ashley Parrish, Content Director for Hearst Women's and Teen Magazine Websites

Edsters were anything but unlucky on this November Friday the 13th. Ashley Parrish took us to the web and gave us the inside scoop of how the web really works at some of our favorite Hearst glossies.

Ashley had some tips for how we could work our way up to the top in the mag world. First: intern like crazy!! The more you can intern the better. And once you score the Editorial Assistant job, take on some extra work to show everyone you really want to work hard and help the magazine. As an Editorial Assistant at Harper’s Bazaar, Ashley took it on herself to better their website. She wrote up a memo including a competitive analysis to show her boss. Soon after she was offered a web editor position!

Parrish then moved over to Marie Claire to redesign their website. When it comes to websites, Parrish says the most important thing is the “one click theory.” Since there is only a .3 second time period to catch the viewers eye, there has to be a clean navigation so the reader knows what they are clicking and only has to click once to get what they want.

Now in her current position as content director for women’s and teen magazines at Hearst, her goal is to make the Hearst sites work together. Parrish also makes sure she keeps up with social networks to see all the latest trends.

Parrish had some tips for us too! First off all, if you want to pitch an article, pitch to a magazine you read. Just reading a magazine shows you are interested in its subject matter, and we all love to write about our interests. As for your own blog, get it out there. Join social networks and post links to your blog, search Google trends, and ask some of your blog competitors to guest write.

Parrish had words to help sooth us mag majors as well. She doesn’t think our print glossies are all head to web only. Phew! Magazines are a lot about the experience, she says, like the tactile flipping of the pages. While magazine websites are filled with loads of information, everyone still loves curling up with a magazine on the couch.

--Leah Goldman

 

Wednesday, November 4, 2009 :: Christie Hefner, former Playboy Chairmen and CEO talks about the magazine’s early journey to the web!

Christie Hefner graced us with her presence on Wednesday, kicking off the event with a quick background story. Publishing was expanding in the ‘70’s and ‘80’s when she climbed the ranks at Playboy. Once she became CEO, her biggest concern was “leveraging the brand and style of content in other forms of media.” Playboy was the first mag to successfully expand their brand online back then. Pretty impressive considering magazines are still struggling with it today!

From the start, Playboy created the website as a business opportunity, not just a promotion for their print version. Christie noted that magazines “that can live beyond their pages” are the only publications that can become brands.

She pointed out how the new challenge in the mag industry is packaging content in unique ways and to think about how people access information, especially on mobile devices. Magazine editors are also going to have to start deciding what content to charge for online. She compared online mags to games: Millions of people pay for free, but a percentage is willing to pay for the premium.

Christie’s prediction is that, in the future, there may be fewer magazines, but readers will end up paying more for a combination of print and online content. She has faith that people are bonded to the magazines they love so there is nothing to worry about!

Ed’s lovin’ Christie Hefner’s optimism! She thinks us journalism students will be entering the mag world at a very exciting time!

--By Ashlee Davis

 

Friday, October 30th, 2009 :: Holly Hays, Redbook Entertainment Editor

Holly Hays whipped out her red pen and started slashing. The Redbook entertainment editor dished out her inside tips on what magazine editors look for in cover letters and what makes the letters hit the trash bin after the first sentence.

Edsters looked at real cover letters as Hays weighed in on the good and the bad. Think of cover letters as "a mini-article about me," she said. Show personality and grab the reader's attention, but stay far away from flowery language. Show you know the magazine, but don't suck up. Highlight experiences that relate to the job or internship you're applying to. "Be bold and be yourself," Hays told Edsters.

She flew straight from her NYC office to talk to Ed. After the job-hunt advice she talked about her take on working at Marie Claire and then Redbook. She offered Edsters some profile-writing tips to bring the subject to life – that’s golden advice from the lips of someone who’s captured Meg Ryan, Gerald Butler, and Matthew Broderick on paper. The reader should feel like “a fly on the wall,” she said.

Hays finished off answering Edsters’ questions, reminding the group one of the most important mag guidelines, whether pitching, applying, or writing, know the magazine.

--By Sarah DiGiulio

 

Monday, November 2 :: Ed Happy Hour at Funk'n'Waffles

This year's kick off Happy Hour attracted enthusiastic newbies looking to break into the the magazine world. While munching on waffles, the E-board discussed how to write for everything from campus publications, local newspapers, to top notch magazines in the city. Edsters were encouraged to check out this site for descriptions of campus publications, and well as the national ED2010 site for available internships and Whisper Jobs. Ed loved seeing all the fresh faces!

 

Monday, October 26 :: Sarah Rainone, author of Love Will Tear Us Apart

Ed just LOVED hanging out with Sarah Rainone and Markus Hoffman. Sarah, a ‘Cuse alumna and author of Love Will Tear Us Apart, told Edsters about the process of writing a book and working at a publishing house. She advised future novelists to make sure they loved their book topic because a book will consume its author’s life from writing, to editing, to promoting!

Markus, a literary agent with Regal Literacy, Inc, talked about how to score a great agent. He said often times agents and editors at publishing houses scan long form essays in glossies for potential book authors, so once again get those clips!

 

Friday, October 9:: Christine Quinlan, Senior Editor of Food & Wine

Christine Quinlan actually came to magazines from an unlikely place: she started as a portfolio manager and equity analyst.

“I moved to NYC and no apartment and no job and I just hoped for the best,” she said. Quinlan took classes through MediaBistro to learn more about the communications industry and at Parsons. To support herself, she also worked as a florist and interned at two Italian food magazines.

She then started at Food & Wine as an editorial assistant to the managing editor. She explained that there are three different types of EAs: assistant to the EIC (kind of like a personal assistant), assistant to the managing editor (who focuses on the budget and staffing, and doesn’t write very much), and assistants in specific departments.

During her five years with the magazine, she has moved up to Senior Editor. Quinlan covers design, style, equipment, and increasingly beer, and deals with formulating issue themes, packaging stories, new editorial platforms, works with the ad sales team and on special sections for advertisers.

Food & Wineactually began as an insert in Playboy in 1978, but today it’s owned by American Express and has about seven million readers. In comparison with its late competitor, Gourmet, Food & Wine is aspirational, but there’s a lot of accessibility; the gift guide features a lot of items under $20. Gourmet didn’t make money, was too asipirational, didn’t change their formula with the times, and didn’t translate well online.

For those of us who are starting out as an editorial assistant, it’s important to speak up if you find something missing or a hole; make yourself available and raise your hand and volunteer to do it, she advised.

Fact Checker and Research Editor can also be entry-level positions, but first get a sense of the career track, talk to editors and emphasize where you want to go.

It’s important nowadays to be well versed in HTML, being able to complete a package and be online producers, have copyediting and fact checking skills, to be organized and deadline-oriented (this is very difficult with creative types), smart, trainable, and enthusiastic.

In terms of finding fresh ideas, she said F&W is always looking for new new new and the “and factor,” meaning there are a bunch of components for each story, new food products. The staffers will attend events and trade shows for inspiration also.

Among her favorite projects to work on, Quinlan most enjoys the May travel issue, the Trends issue (which forecasts upcoming trends), “Chefs Know Best,” and “big things that tend to scare other people.”

 

October 2 :: Bartlett Room
Tanner Stransky, Entertainment Weekly correspondent and former Ed-on-Campus Director

Tanner Stransky joined the SU Ed Chapter for a little snackage, celebrity dishing, and helpful internship and career advice.

Tanner started the Ed-on-Campus chapter during his senior year at Drake University. He interned in Meredith Publishing’s (their HQ is in Iowa, where DU is located) custom publishing department, was an ASME intern for Teen People. Post grad, he started working hourly at OnDirectTV Magazine (akin to TV Guide). He simultaneously worked at the New York Post (a job he found through Ed2010!) in the dating (“Meet Market”) and weddings section.

Do you see a pattern yet? Tanner always knew he wanted to work for a celebrity/entertainment rag, so he continuously wrote pop culture-related articles to build a portfolio of clips. He was set on Entertainment Weekly from the beginning; he had a kick ass interview after senior year, but didn’t get the job. Undeterred, he found a reason to e-mail his contact at the mag every couple of months to touch base and keep himself fresh in her mind.

When he landed his dream job with EW, he started as an Editorial Assistant in the DVD section, and later became the TV Assistant. After two years of assistant-dom, he was promoted to TV correspondent, covering shows like The Real Housewives and Samantha Who? “Reality shows are fine, I love like, garbage (laughs),” he admits.

One of his favorite articles featured the 20th Anniversary of Rosanne, structured as an Oral History—Tanner conducted 27 separate interviews with the cast members, and then proceeded to put the quotes together like a conversation. He sat with Rosanne Barr herself for two hours at her fave restaurant in Vegas. “She’s scary as hell…but an interesting case study,” he said. Let’s just say, her publicist advised him to keep the wine flowing.

“People love nostalgia. 20 years later, there’s a different perspective to stories we’ve heard before.”

Another milestone was his interview with the Jonas Brothers: “They were kind of guarded and weird…there’s this weird teen pop world where they exist,” he remarked. They weren’t too thrilled to be asked about Miley either. Tanner is currently working on a profile of Julianna Marguiles for her show on CBS, The Good Wife.

He also wrote a regular Ugly Betty blog, and was approached by Kaplan to write a book entitled Find Your Inner Ugly Betty, a TV-based internship and career advice book for college students and grads. In the future, he’d like to write teen fiction.

What’s a typical day at EW like? It’s not glamorous, there are several interviews in a week, and he’s never met better people to work with. “It’s 80 pop culture nerds.” Now, everyone works for the print magazine and the web.

Tanner left us with five pieces of career advice to remember:

1) Internships: It’s about observing and doing. He’s also the intern coordinator at EW, so clearly he knows his stuff. He wants to see a resume with clips (don’t send more than five), “a cover letter that is like, poppin…then I’m like, hi.’” “The best intern is a go-getter, doesn’t complain, and has great ideas.”
2) Networking (hello, Ed!)
3) Do what you love.
4) Personal brand (his is entertainment, sassy, fun, snappy writing)
5) Go-getter sans cockiness

 

LAST YEAR'S EVENTS 2008 - 2009

 

April 24 :: Bartlett Room
Food, Fun, and Frenemies with Andrea Lavinthal and Jessica Rozler

Alums and authors of the best-selling The Hook-Up Handbook, Andrea Lavinthal (Cosmopolitan Beauty Web Editor) and Jessica Rozler (Allworth Publishing) returned to Syracuse to debut their latest best-seller, Friend or Frenemy. The ladies talked about their respective career paths in magazines and book publishing, providing TONS of job and internship advice, and spilled about what it takes to write a best-selling book.

April 17 :: Miron Room
An Edlicious Homecoming with 'Cuse Ed Founder Cheryl Brody

Cheryl Brody, founder of Ed2010’s Syracuse Chapter, returned to campus on Friday, April 17, and brought with her an incredible package of tips on how to get an editorial assistant job. She assured Edsters that they have nothing to fear. EA positions ARE in fact available. Cheryl also told us about her experience in the mag industry, CosmoGirl! folding (RIP!), and her current work as a freelance writer. For those of you who missed out, here are her top 12 tips (that she collected from her mag editor friends!):

1. Be proactive
2. Consider an internship
3. Network
4. Be open-minded
5. Be realistic
6. Nail your cover letter
7. Write two notes
8. Go overboard, but in a smart way
9. Know your tech
10. Believe that one day, you’ll be giving advice to students, too (because you will)
11. Give every job a chance
12. Remember to brag

For more details, ask your friends if you can check out Cheryl’s packet that she handed out to everyone at the event!

April 6: The Herg
*SPECIAL EVENTS RECAP*

CANDY PRATTS PRICE'S WORDS OF WISDOM

Edsters were in all of their fashion glory when legendary style icon and fashion editor Candy Pratts Price arrived on campus. Inclement weather and delayed flights almost forced the event to be cancelled, but luckily, with Ed's perseverance (and Ms. Price's patience) the talk went off without a hitch. Ed opted to open the event to the public, which proved to be a worthwhile decision - Newhouse's Joyce Hergenhan Auditorium was jam-packed with fashion enthusiasts and Candy-lovers alike. Price spoke to attendees about her rise to success, the future of fashion in new media, and provided tips for breaking into fashion and journalism. Below, a few of Candy Pratts Price's Words of Wisdom as written and reported by Syracuse Ed’s Prez, Lindsay Silberman.

1. She encourages students to push themselves: “Be curious. Have passion. It’s a cliché but it’s true. If you want something really badly, go out and get it. Find what you want to do with your life, and throw yourself into it 110 percent.”

2. Socialize with the key people in the field you want to be in. Go out, and hang out. People within the same industry stick together. Find your watering hole, and figure out a way to stand out from the crowd. Come up with an idea that becomes contagious.”

3. She wants you to go global: “Learn at least two languages. If I were 20 years younger, I’d leave town. I’d live in Europe for at least two months. The only way to know how they live, how they eat, and what they drink is by going.”
[*Candy is currently in the process of learning Russian, and she even studies on her iPhone while riding in cabs.]

4. She doesn’t believe that print is dying!: “I love paper and I am not going to try and predict the end of that. I do not see the disappearance of print. I see it becoming more precious.”

--Lindsay Silberman

April 2-5: New York City
Ed2010 Ed On Campus 2009 National Conference

Ed brought student mag lovers from around the country to NYC for his first ever national conference. Young Edsters were blown away by the meet and greets, magazine tours, workshops, and persona mock interviews and resume critiques. Of course, Syracuse Ed was representin'! SU Ed exec boarders Patty and Yelena share some of their experiences at the extravaganza below.

--Ashlee Davis

During the Ed2010 conference we met with editors from four of the major publishing houses in New York: Hearst Corporation, Conde Nast, Meredith Corporation and Time Inc.

My small tour group of five girls set off across the city on a subway-sprint through the pouring rain, and arrived just in time for some pre-tour mingling in the lobby. We shook out our dripping umbrellas, much to the security guard's displeasure, in Hearst’s giant glass atrium.

At Hearst, we toured Good Housekeeping. Many people know Good Housekeeping best for its seal of approval, which it puts on all products it tests to see if the producers have indeed met federal guidelines. We met editors and web designers and had a brief Q & A session in the editorial section. Then we toured the Good Housekeeping testing labs where engineers do their thing: the magazine has a beautiful dining room where almost every single president except Bush and Clinton has eaten before. Walking around the lab floor, we saw all of their testing labs: electronics, beauty, textiles, kitchen and several others. All of the equipment was spotless and state of the art.

We booked it to Time Inc. and visited People. This was interesting because we got to talk about celebrity reporting. The editor showed us pages from upcoming issues and explained the process of going to print a magazine like People that has a very short lead time.

We zipped over to Conde Nast, where we visited GQ. What impressed me most about GQ is that we got a chance to sit down with deputy editor Michael Hainey--a stylish, soft-spoken magazine legend who exudes intelligence. He was great, he gave us a ton of advice about how to break into the industry in such a crap economy. Then we got a chance to visit with some editorial assistants who were in our shoes just a few years ago.

Finally, we visited Ladies Home Journal at Meredith Corporation. The mag has been around for so long (126 years) that we talked a lot with its head designer about maintaining a fresh look and feel to the pub without losing that character and history. His best advice: if you can hang a single page of a magazine on a wall, and can tell what magazine it is simply by looking at the design/layout/look of the page, that magazine has a really well defined and developed character.

What a day. I was walking the halls that magazine guru's, legendary journalists, had edited, wrote, typed, and designed for years. Thanks Ed!

--Patty Hodapp

How to Break Into Lifestyle/Food Mags

This class had a strong focus on Food magazines, and consequently we started off by discussing ingredients we couldn’t live without. Ingredients such as sugar, salt, and olive oil immediately came to mind. But to become a Food writer, one has to be able to take these simple ingredients and pitch a story in such an original way, so that the reader wont mind reading about the simple essentials they have lying around their cupboards. Here are a couple tips Deb Puchalla, editor of FoodNetwork.com and Miranda Van Gelder, Features Editor of Martha Stewart Living Magazine gave us about Food mags!

Making Money Freelancing in a Crap Economy

Melissa Walker, a successful freelancer and founder of Iheartdaily.com gave us some encouraging advice on freelancing in these tough times. She explained to those of us who weren’t familiar, that freelancing involves always thinking: Where could I be writing? A few ideas for stories that appeal to editors are: things youth are involved it, stuff going on locally, and noticeable trends. Before pitching a story, you have to do some research— ideas have to be perfect. Make sure you’re very familiar with the structure of the magazine and what type of stories they’re looking for. Most importantly of all, don’t be a snob. Be open to what comes along in the beginning. Accept any pay, and consider the unconventional— airline magazines for example. Here are some tips on pitching stories and breaking through as a freelancer:

How to Ace an Edit Test

The edit test is possibly one of the most dreaded and time consuming things we go through on the job search, but mastering it is crucial. Jennifer Goldstein, Beauty and Fashion News Editor at Health Magazine, and Emily Kate Warren, freelance writer, cleared up a few misconceptions about the edit test for us. First of all, the edit test usually is given at the end of the interview (if they like you!) and consists of three parts: ideas for the mag, pitches for stories, and a small article to edit. You’re competing against others who are taking the same test as you, so do more than they ask, never less. Don’t forget to follow these tips for completing an edit test: